SMEL is a fragrance brand offering a wide collection of accessible perfumes and aftershaves inspired by leading designer scents, delivering high-quality fragrances without premium retail markups.

The Challenge

The client already had an active storefront, but wanted to launch value-driven multi-pack bundles to boost average order value and give customers cost-saving set options.

• They needed a reliable bundling setup configured to manage multi-item SKU breakdowns and inventory syncing without back-end order complications.
• They required custom product imagery created specifically for the bundle listings to present the multi-packs clearly on collection and product pages.

Our Solution

We implemented a dedicated Shopify bundling app solution to power SMEL's new "Bundle up for less" collection.

• Integrated and configured a Shopify bundle app to handle multi-pack offering while keeping component inventory in sync.
• Designed and rendered custom product bundle graphics featuring grouped bottle arrangements to visually communicate each set's value.

The Result

SMEL now features a dedicated, visually compelling bundle collection ("Bundle up for less") powered by a custom Shopify app integration. The combination of automated SKU inventory breakdowns, and clear pricing incentives allows shoppers to easily purchase multi-packs while helping the brand increase order value.