The Happy Bookstack is an online store offering books, DVDs, and curated book bundles, with a focus on making it easy for customers to discover products, bundles, and savings.
The Challenge
The goal was to modernise the existing Shopify store and improve navigation and conversion, particularly for mobile shoppers.
- Modernise the overall design with a mobile-first approach
- Improve homepage structure and product discovery while retaining the existing bundle placement
- Make offers, bundles, and savings easier to understand
- Improve the presentation of DVD products
- Simplify navigation by removing unnecessary interactions
- Create dedicated landing pages for DVDs and Book Bundles
- Introduce clearer DVD discount tiers and a loyalty programme
- Improve the cart and checkout journey with upsells and promotional features
Our Solution
We redesigned and developed key areas of the Shopify store, combining visual improvements with conversion-focused functionality and Shopify apps.
- Modernised the storefront with a cleaner, mobile-first design
- Restructured the homepage to improve product discovery while keeping bundles prominent
- Redesigned the DVD collection landing page and Book Bundles landing page
- Improved product and offer presentation to make savings and bundle options clearer
- Added a persistent header search bar with predictive search results
- Added sticky Add to Cart functionality on product pages
- Added a cart drawer with product upsells
- Implemented DVD discount tiers using a Shopify app
- Set up the loyalty programme using a Shopify app, including points earned from purchases and additional points for actions such as newsletter signups and social follows
- Added post-purchase upsells using a Shopify app
The Result
The Happy Bookstack now has a more modern, mobile-focused Shopify experience with improved navigation, search, product discovery, and dedicated collection landing pages. The redesigned purchasing journey also makes use of cart and post-purchase upsells, DVD discount tiers, and a loyalty programme to support repeat purchases and larger orders.
