SMEL is a fragrance brand offering a wide collection of accessible perfumes and aftershaves inspired by leading designer scents, delivering high-quality fragrances without premium retail markups.
The Challenge
The client already had an active storefront, but wanted to launch value-driven multi-pack bundles to boost average order value and give customers cost-saving set options.
- They needed a reliable bundling setup configured to manage multi-item SKU breakdowns and inventory syncing without back-end order complications.
- They required custom product imagery created specifically for the bundle listings to present the multi-packs clearly on collection and product pages.
Our Solution
We implemented a dedicated Shopify bundling app solution to power SMEL's new "Bundle up for less" collection.
- Integrated and configured a Shopify bundle app to handle multi-pack offering while keeping component inventory in sync.
- Designed and rendered custom product bundle graphics featuring grouped bottle arrangements to visually communicate each set's value.
The Result
SMEL now features a dedicated, visually compelling bundle collection ("Bundle up for less") powered by a custom Shopify app integration. The combination of automated SKU inventory breakdowns, and clear pricing incentives allows shoppers to easily purchase multi-packs while helping the brand increase order value.
