Big Top Shirt Shop provides branded corporate apparel, offering a wide range of clothing and hats from established brands, alongside embroidery and screen printing services.
The Challenge
The goal was to build an email marketing setup that could capture new subscribers and communicate with customers at different stages of their shopping journey.
- Create an email signup form for growing the subscriber list
- Design a multi-email Welcome sequence for new subscribers
- Create a multi-email Abandoned Checkout sequence
- Create a multi-email Browse Abandonment sequence
- Ensure all emails followed a consistent visual style and customer journey
- Configure the approved designs into their respective automated flows
Our Solution
We designed the signup experience and created the email sequences before setting up their individual automation flows.
- Created an Email Signup Form for Big Top Shirt Shop
- Designed 3 Welcome Emails for new subscribers
- Designed 3 Abandoned Checkout Emails for customers who leave during checkout
- Designed 3 Browse Abandonment Emails for customers who view products without purchasing
- Refined the email designs based on the client's feedback and approval
- Set up the individual Welcome, Abandoned Checkout, and Browse Abandonment flows after the designs were approved
The Result
Big Top Shirt Shop now has a structured email marketing setup covering subscriber signups, abandoned checkouts, and browse activity. The project included both the design of the email sequences and the setup of their corresponding automated flows, creating consistent communication across key stages of the customer journey.
