SAN HA Co is a skincare brand focused on making gentle, effective Korean skincare accessible in Portugal. Its range is centred around thoughtful formulations, lightweight textures, and simple skincare routines.
The Challenge
The goal was to create branded email communications for key customer interactions, with each automated email supported by its own dedicated flow.
- Design emails that fit SAN HA Co's skincare branding
- Create individual flows for new subscribers, abandoned checkouts, and post-purchase restock communication
- Ensure each email had a clear purpose and customer journey
- Configure the appropriate triggers and automation
- Prepare an additional email design for a standalone marketing campaign
Our Solution
We designed the email communications and set up their individual automation flows using Shopify's email and automation tools alongside Omnisend.
- Designed a Welcome Email triggered when someone subscribes
- Designed an Abandoned Checkout Email triggered when a customer abandons checkout
- Designed a Restock Email triggered three months after an order is placed
- Set up an individual flow for each automated email using Shopify Messaging, Shopify Flow, and Omnisend
- Designed an additional email for an Email Campaign
- Prepared the campaign email for use by SAN HA Co, which they approved and used
The Result
SAN HA Co received professionally designed email communications alongside individual automated flows for key customer touchpoints. The project covered both the creative email design and technical flow setup, with an additional campaign email created and used for their marketing activity.
