Brush & Paw is a personalized pet portrait store offering custom-made artwork based on customers’ pets. The brand focuses on emotional, gift-ready portraits with a smooth, guided customization experience directly on the product page.
The client wanted a one-product Shopify store with a highly customizable ordering flow, inspired by leading competitors, while keeping its own branding and structure.
The Challenge
The client needed a Shopify store that:
- Used a single customizable product with multiple selectable options
- Allowed customers to fully personalize their portrait directly on the product page
- Supported different formats, sizes, styles, frames, and add-ons
- Delivered a premium, gift-focused experience without copying a competitor’s design
- Clearly displayed all customization steps without overwhelming the user
Our Solution
We built the store using the Shopify theme and implemented a structured customization system:
- Installed and configured the Shopify theme
- Created a single product with advanced customization options, including:
Portrait style selection
Size options (Digital, A4 Framed, A3 Framed)
Frame color options
Upload field for the customer’s pet photo
- Added and configured a bundle app to allow customers to:
Order multiple portraits
Add custom extras and upgrades
Create fully personalized orders in one checkout
- Structured the product page to guide customers step by step through each choice
- Ensured pricing flexibility so the client could adjust prices later
The Result
Brush & Paw now has a fully customized one-product Shopify store where customers can create personalized pet portraits directly from the product page. The experience supports multiple choices, add-ons, and bundled orders, making it easy for customers to design their own portrait while maintaining a clean, premium presentation.
