Apple Shark is an Austin-based electronics business offering certified pre-owned devices, electronics repairs, and a service for customers looking to sell their used technology. The project focused on completing and refining the existing Shopify store while keeping its established premium black-and-orange branding and existing RepairDesk and Reusely service flows.

The Challenge

The goal was to improve and complete the existing Apple Shark Shopify store without replacing its established branding or changing the functionality of its existing repair and reselling services.

• Preserve the existing black-and-orange visual identity

• Improve the shopping experience and product organisation

• Create a reusable product structure to support the growing catalogue

• Improve the main Buy page and product presentation

• Add missing customer-facing pages and functionality

• Work within a duplicate theme so the updates could be reviewed before publishing

Our Solution

We refined the existing Shopify store while maintaining Apple Shark's established visual direction and core service flows.

• Created 7 reusable product templates to support different product types across the catalogue

• Redesigned the main Buy page / collection page to provide a clearer shopping experience

• Created a dedicated Contact page for customer enquiries

• Added and structured product information to create a more consistent product-page experience

• Integrated a post-purchase app to enhance the customer experience after an order

• Added a product recommendation app to support product discovery and related purchases

• Integrated an SEO app to support the store's search optimisation

• Preserved the existing Repairs and Resell pages and their associated RepairDesk and Reusely flows

• Worked on a duplicate theme and provided a preview for review before publishing

• Maintained the established black-and-orange styling throughout the updates

The Result

Apple Shark now has a more structured and reusable Shopify storefront while retaining the brand's established identity and existing service flows. The updated Buy experience, product templates, contact page, and added apps provide a stronger foundation for managing and expanding its electronics catalogue.