Pedal CBV is the official distributor of Luchos in Europe — a trusted brand known for high-performance cycling nutrition made in Colombia. The website was designed to introduce Luchos to European riders, offering an easy way to purchase authentic energy blocks directly from the distributor.

The Challenge
The client needed a website that effectively presented Luchos’ products to a new European audience while showcasing their partnership as an official distributor. The design had to balance performance-oriented visuals with a clean, trustworthy shopping experience and clear brand storytelling.

Our Solution
We developed a Shopify store that highlights both brand credibility and product appeal. The layout was built to educate and convert visitors through clear product sections, visual hierarchy, and strong calls to action. Key steps included:

– Designing a dynamic homepage that introduces Luchos products and brand values

– Showcasing individual packs and multi-pack options for easy product selection

– Customizing product pages to clearly display product variants, making it simple for customers to choose flavors, sizes, or pack quantities

– Implementing FAQ and testimonial sections to build trust and address customer questions

– Highlighting free shipping and same-day dispatch to encourage purchases

The Result
The final site captures Luchos’ energetic brand identity while delivering a seamless, performance-driven shopping experience. With clear messaging, organized product displays, and a professional distributor presentation, Pedal CBV is now well-positioned as the go-to European source for Luchos products.