Yo! Martez is a lifestyle brand centered around self-expression, confidence, style, mindset, and community. The brand encourages people to invest in themselves and embrace their individuality through fashion, personal development, services, and community.
The Challenge
The client already had an existing Shopify store and wanted to redesign the homepage while making some changes to the site's navigation. They provided a clear guide outlining the sections they wanted to add, along with the content and direction for each section. The main requirements included:
- Updating the homepage while keeping the existing brand identity
- Implementing the new sections based on the client's provided structure and content
- Making the different areas of the brand easier to discover through navigation
- Keeping the bold and distinctive visual style of the existing store
- Ensuring the new sections worked properly across different screen sizes
Our Solution
We implemented the client's planned homepage structure within Shopify and customized the store to match their existing visual direction:
- Created and implemented the custom homepage sections based on the client's provided designs, structure, and content
- Styled the sections to fit the existing Yo! Martez visual identity
- Added sections highlighting the brand story, products, services, learning opportunities, and community
- Made adjustments to the site's navigation to accommodate the new homepage structure
- Ensured the custom sections were responsive across desktop, tablet, and mobile devices
- Refined spacing, typography, imagery, and other visual elements during implementation
The Result
Yo! Martez now has an updated Shopify homepage with the visuals following the client's ideas, along with adjusted navigation to support the new structure. The page maintain the brand's existing visual style while presenting its different offerings in a more organized way. The new sections are also responsive, allowing the new homepage to work across different screen sizes.
