Metabio Kinetics is a health and wellness brand focused on supporting muscle health and long-term metabolic wellness for individuals on GLP-1 therapies. Their approach centers on muscle preservation, sustainable health changes, and supporting wellbeing beyond weight loss.
The Challenge
The client wanted to redesign the My Journey page of their existing website. They provided the initial layout, written content, and imagery, along with a clear direction for the overall feel of the page.
The page needed to feel:
- Personal and editorial, rather than like a standard website page
- Smart, considered, and emotional
- More like a magazine feature than a promotional landing page
- Hand-crafted and thoughtfully designed rather than templated
- Engaging enough to draw the reader into the story
Our Solution
We took the client's initial layout and content direction and refined it into the finished My Journey page:
- Developed the page based on the layout provided by the client
- Created new Sections to allow a natural editorial flow
- Edited and refined the provided imagery to better match the desired visual direction
- Selected typography and colors inspired by the client's initial layouts
The Result
The redesigned My Journey page gives a more personal and editorial way to present the founder's story. The client's original content, imagery, and layout direction were brought together with refined visual styling to create a handcrafted experience that feels distinct from a typical templated webpage.
