Blackthorn Dog Co is a British dog accessories brand inspired by traditional craftsmanship, the British countryside, and timeless design. The brand creates premium dog accessories with a focus on quality materials, durability, and understated style. Its first product, the Hedgerow Collar, reflects Blackthorn's approach of choosing quality and craftsmanship over excessive branding or passing trends.
The Challenge
The client wanted a premium Shopify store that reflected Blackthorn's British heritage and craftsmanship while creating a strong presentation for its first product. The website needed to feel refined and photography-led without becoming overly commercial or cluttered.
Key requirements included:
• Creating a premium Shopify store using the client's requested Prestige theme
• Establishing a visual style inspired by British and English heritage
• Presenting the Hedgerow Collar as the primary product
• Creating a dedicated page to communicate the brand's craftsmanship and philosophy
• Keeping the overall design restrained, clean, and photography-driven
• Integrating product reviews into the dedicated collar page
Our Solution
We developed and configured the Shopify store around the client's established brand direction:
• Built the store using the Prestige Shopify theme
• Structured the pages around a premium, uncluttered visual style
• Created and set up a dedicated Craftsmanship page to communicate Blackthorn's approach to materials, construction, and heritage
• Designed the Hedgerow Collar product page to give the product and its photography a strong visual focus
• Set up the reviews app and integrated customer reviews into the collar product page
• Applied typography, spacing, imagery, and section layouts to support the British countryside and heritage-inspired aesthetic
• Ensured the store was responsive across desktop, tablet, and mobile
The Result
Blackthorn Dog Co now has a fully configured Shopify store that presents its first product within a premium and restrained digital environment. The website brings together the brand's countryside inspiration, British heritage, and craftsmanship through its page structure and visual presentation, while the dedicated Craftsmanship page provides additional context around the principles behind the brand and its products.
